Welcome to Step 3: Leads

Welcome to Step 3: Leads!

You have now started building some clout in your respective realm of expertise (and hopefully are having fun doing it!)

You now have some testimonials and case studies (even if they’re not “super powerful”, they’re better than nothing!)

You now have your assets set up to where you can start promoting and “Driving people” to you

If you don’t, you need to go back and do this. Any lead generation efforts with a weak positioning and foundation will be INCREDIBLY difficult and you will be very disappointed and burnt out. 

Basically, if you don’t have a foundation, your job is to add as much value as you can to the marketplace as outlined in Step 1 until you find your niche… once you’ve found your niche and have a solid foundation set up, your job is to continue the value adding, but begin to focus it more on your niche’s problems and desires… 

From here, we’re going to begin systematically outflowing, tracking conversion rates, taking good daily measurements of activities done


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